Conversion

Online Marketing Conversion Formula:

Quality Traffic + Optimized Landing Page = High Ratio Conversion

Quality Traffic

The top three search engines are Google, Yahoo and Bing (MSN). Yet, Google alone accounts for over 80% of the search engine traffic. According to the latest stats, over 70% search traffic comes from organic search. It is our job to rank you as high as possible in Google organic search – 1st page of Google … or it’s free, so you can get much targeted traffic. However, you might waste your investment if you don’t treat the traffic right. Here’s why.

Quality Traffic really means two things: 1) targeted traffic; and 2) high conversion rate. Large volume of targeted traffic from Google doesn’t automatically get you high conversion. You need to make sure you have a well developed website with proper landing pages that are highly relevant to the keywords you focus on. Moreover, you need to build a mechanism both online and offline to complete the job of selling.

If you are unsure how to properly create the relevancy or build the converting mechanism, fill out a simple online form at here and one of our online marketing consultants will help you out.

Optimized Landing Page

When it comes to landing page, there are a few elements you must have to significantly improve your conversion rate.

  • Call for action
  • Unique content or product
  • Easy navigation and inviting design
  • Attractive offer
  • Creditability of your business

For optimization of your landing pages to increase conversion rate, talk to us.

Best Keyword Research Method For SEO

Many books or SEO courses might tell you something different, typically an online service. However, in the real world, especially in a competitive market, the best keyword research method is PPC (Pay Per Click). The reason is stunningly simple – if a keyword converts well in a PPC campaign, it will convert well in a SEO campaign. It has been proven to be not just the most effective but the fastest keyword research method. In many cases, it’s the most inexpensive method as well.

A thoroughly planned PPC campaign could provide you:

  • The best converting keywords
  • An estimate of traffic
  • The Baseline of conversion Rate
  • Chances of split-testing of different landing pages

Track and Measure

One of the most important aspects of marketing is understanding the ROI of each marketing channel. To acquire the knowledge, we must track each marketing campaign from end to end.

For e-commerce and lead generation websites, online tracking is easy. Google Analytics is all you need. It’s super easy to install and use. Best of all, it’s free.

Tracking offline conversion is much more difficult but it can be done. Besides Google Analytic Tracking, we’ll also install:

  • Dedicated telephone line for web traffic
  • Custom tracking code in each offer

Should you have such business needs but have no clue how to implement the measures, contact us for the nitty-gritty.

Synergy of SEO and PPC combination

Combining the power of PPC and SEO has been a proven strategy of maximizing quality traffic. More importantly, it creates a synergy between paid and organic traffic that results in much improved conversions and enhances your brand in the target market.

Here’s the best strategy of a combined SEO and PPC campaign:

  • PPC campaign covers the market quickly and tests the conversion rate of each of chosen keywords. Focus more on long tail keywords with high conversion but lower traffic.
  • SEO campaign takes advantage of test result from PPC campaign, focusing on the keywords with large volume and satisfying conversion rate.
  • Dominate the best converting keywords with moderate traffic.

Many thought that they can manage a PPC campaign using their “common sense”. Unfortunately, in many cases, they could be wasting lots of money without the proper tools and methods. Contact us and find out how we can help you actually save money in PPC campaigns and how we can create you a high leverage PPC-SEO marketing campaign.

Email Marketing

If you don’t leverage email marketing to its full extend, you are leaving lots of money on the table. After all, the money is in the list – with a customer emailing list, you can sell them over and over again.

Email marketing allows you to communicate with your customers and prospects with very little cost but, if done right, generate very high yield. If you have a website doing business online, email marketing would easily drive up repeat business and significantly enhance customer loyalty.

Plus, you may go beyond your products or services by cross-selling other people’s products and services. For lack of better words, easy money.

Use any of the following ways to get your own email marketing campaign started:

  • Install an email marketing or newsletter plug-in if you are using a CMS system such as WordPress and Joomla.
  • Subscribe to a third party emailing service, such as Constant Contact or MailChimp or Aweber.

For more options and strategies of integrated online marketing, call us.

Call 1-1-888-466-0388 Contact by Email